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  • Create Date April 29, 2024
  • Last Updated May 3, 2024

Buyer & Customer Engagement Methodology

Recent research reveals that only half of B2B organizations report strong alignment between their marketing and sales teams. This lack of unity significantly hinders organizational growth objectives and the ability to build and maintain customer relationships. Although many B2B companies continue to grapple with aligning these critical functions, strategic steps can be taken to unify marketing and sales efforts, streamline their approach to alignment, and ultimately drive growth.