Success Elements of Marketing-driven Growth (Part 3)

by Carlos Hidalgo | Oct 20, 2023 | Customer Lifecycle, Growth, Growth Maturity Index

Explore how successful companies align marketing, sales and customer success at every stage of the customer journey. This is the third part of a three-part series on the success elements of growth. Part 1  Part 2 I recently spoke to a CMO who said, “We have to be more...

Success Elements of Marketing-driven Growth (Part 2)

by Carlos Hidalgo | Oct 20, 2023 | Audience Engagement, Content, Growth, Growth Maturity Index

Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth. This is the second part of a three-part series on the success elements of growth. Part 1 While marketing does not stand alone in driving...

Success Elements of Marketing-driven Growth (Part 1)

by Carlos Hidalgo | Oct 20, 2023 | Customer Lifecycle, Growth, Growth Maturity Index

The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow. This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn...

Customer engagement: Moving from value creation to value expansion

by Carlos Hidalgo | Jul 19, 2023 | Customer Lifecycle, Customer Success, Growth

Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to...

Chatbots: We are your growth agents!

by Tracy Thayne | Jun 20, 2023 | AI, Audience Engagement, Customer Lifecycle, Growth

A Brief History of Our Chatbot Friends Did you know that chatbots have been around for decades but are only now becoming mainstream technology? Thanks to exciting advances in artificial intelligence (AI), natural language processing (NLP), and machine learning (ML) in...

Business Growth is a Team Sport

by Carlos Hidalgo | May 18, 2023 | Customer Success, Data, Growth, Marketing, Sales, Technology

Driving Business Growth It is no secret that we are in a period of economic uncertainty, and with that, many organizations have looked to cost-cutting measures as a means of preservation. Weekly I speak to CROs, CMOs, and executives who have had to cut personnel,...