Success Elements of Marketing-driven Growth (Part 2)
Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth. This is the second part of a three-part series on the success elements of growth. Part 1 While marketing does not stand alone in driving...
Success Elements of Marketing-driven Growth (Part 1)
The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow. This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn...
Using Customer Data and AI to Create Sustainable Growth
Customer Data, AI, and Sustainable Growth. In today’s ever-changing and highly competitive business landscape, customer engagement is more important than ever. Brands of all sizes must understand how to use customer data and Artificial Intelligence (AI) to gain deeper...