The importance of digital exhaust.

The importance of digital exhaust.

Your Ideal Buyer Just this week I was involved in a conversation on LinkedIn that was started by my good friend James Carbary. His post was as follows:  ❌ “Create for your ideal buyer”✅ “Create with your ideal buyer” The point here is that if you are going to create...
Getting more from generative AI.

Getting more from generative AI.

Over the last few months I have seen numerous posts and stories about the use of AI by marketing and sales. With the democratization of these tools, it is no wonder that so many organizations are adopting them to improve.  However, the question that must be asked is,...