Getting more from generative AI.
Over the last few months I have seen numerous posts and stories about the use of AI by marketing and sales. With the democratization of these tools, it is no wonder that so many organizations are adopting them to improve. However, the question that must be asked is,...
Business Growth is a Team Sport
Driving Business Growth It is no secret that we are in a period of economic uncertainty, and with that, many organizations have looked to cost-cutting measures as a means of preservation. Weekly I speak to CROs, CMOs, and executives who have had to cut personnel,...
Beyond GPT: Navigating the Problem of Content Glut
Generative AI and Content Glut As a marketing professional, I can attest to the disruption caused by the increasing use of generative AI like ChatGPT in creating content and then pushing it out into the world. While AI-generated content has the potential to streamline...
Using Customer Data and AI to Create Sustainable Growth
Customer Data, AI, and Sustainable Growth. In today’s ever-changing and highly competitive business landscape, customer engagement is more important than ever. Brands of all sizes must understand how to use customer data and Artificial Intelligence (AI) to gain deeper...