Success Elements of Marketing-driven Growth (Part 1)
The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow. This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn...
Why You May Need Less Content for the Buying Journey
Customer Insights Throughout my career, I have worked with many marketing and sales teams to develop and implement an always-on, customer-centric demand-generation program. With each program I have developed, there is one thing I will not budge on – it all starts with...
Customer engagement: Moving from value creation to value expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to...
Chatbots: We are your growth agents!
A Brief History of Our Chatbot Friends Did you know that chatbots have been around for decades but are only now becoming mainstream technology? Thanks to exciting advances in artificial intelligence (AI), natural language processing (NLP), and machine learning (ML) in...