Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth. This is the second part of a three-part series on the success elements of growth. Part 1 While marketing does not stand alone in driving...
Customer Insights Throughout my career, I have worked with many marketing and sales teams to develop and implement an always-on, customer-centric demand-generation program. With each program I have developed, there is one thing I will not budge on – it all starts with...
A Brief History of Our Chatbot Friends Did you know that chatbots have been around for decades but are only now becoming mainstream technology? Thanks to exciting advances in artificial intelligence (AI), natural language processing (NLP), and machine learning (ML) in...
Meaningful Customer Engagement About twelve years ago I was in a meeting with one of my clients and we were speaking about their approach to customer acquisition. As with many such meetings, there were whiteboard diagrams, initiatives posted to the wall, and...