Chatbots: We are your growth agents!
A Brief History of Our Chatbot Friends Did you know that chatbots have been around for decades but are only now becoming mainstream technology? Thanks to exciting advances in artificial intelligence (AI), natural language processing (NLP), and machine learning (ML) in...
There is No Such Thing as a Silver Bullet
AI is No Silver Bullet It was almost twenty years ago when I sat in the office of a CMO who was raving about the prospects of marketing automation. He was speaking about two vendors that he was considering and how excited he was that all of his marketing would be...
Beyond GPT: Navigating the Problem of Content Glut
Generative AI and Content Glut As a marketing professional, I can attest to the disruption caused by the increasing use of generative AI like ChatGPT in creating content and then pushing it out into the world. While AI-generated content has the potential to streamline...
Using Customer Data and AI to Create Sustainable Growth
Customer Data, AI, and Sustainable Growth. In today’s ever-changing and highly competitive business landscape, customer engagement is more important than ever. Brands of all sizes must understand how to use customer data and Artificial Intelligence (AI) to gain deeper...