Getting more from generative AI.

Getting more from generative AI.

Over the last few months I have seen numerous posts and stories about the use of AI by marketing and sales. With the democratization of these tools, it is no wonder that so many organizations are adopting them to improve.  However, the question that must be asked is,...
There is No Such Thing as a Silver Bullet

There is No Such Thing as a Silver Bullet

AI is No Silver Bullet It was almost twenty years ago when I sat in the office of a CMO who was raving about the prospects of marketing automation. He was speaking about two vendors that he was considering and how excited he was that all of his marketing would be...