Success Elements of Marketing-driven Growth (Part 2)
Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth. This is the second part of a three-part series on the success elements of growth. Part 1 While marketing does not stand alone in driving...
Success Elements of Marketing-driven Growth (Part 1)
The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow. This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn...
Why You May Need Less Content for the Buying Journey
Customer Insights Throughout my career, I have worked with many marketing and sales teams to develop and implement an always-on, customer-centric demand-generation program. With each program I have developed, there is one thing I will not budge on – it all starts with...