Our Business Phylosophy


Digital Exhaust

What is digital exhaust?

Digital exhaust is the data that your customers generate through their digital interactions and activities. We work with our clients to activate the insights found in their customers’ digital exhaust which are then used to design and implement customer-centric GTM programs that lead to growth outcomes.

We help you learn about your buyers and customers – their needs and interests – in a matter of days, not months. We use these insights to enable personalized engagement at scale, freeing up your team to focus on more strategic initiatives.

Digital Exhaust’s value to you is clear. You grow faster and dramatically reduce your costs, while expediting the time to value.

Over the last 30+ years, we have worked with B2B organizations of all sizes to help them implement and maintain programs that lead to corporate growth. Let us help you do the same.

Decades of Experience

Our Leadership & Team

Carlos Hidalgo

CEO / Co-founder

Carlos Hidalgo

Carlos is a two-time author, Executive Advisor, and a TEDx and international keynote speaker. Over the last 30 years, he has held corporate roles, started various entrepreneurial ventures, led his company to multiple Inc 5000 awards, and served in non-profits.

Tracy Thayne

CSO / Co-Founder

Tracy Thayne

Tracy is a pioneer of the modern age of digital marketing. He is a master of strategy and a life-long innovator. His extensive career has traversed the client and agency realms with time spent at HP, Schneider Electric, McCann, and Omnicom.

Robert McKay

CTO - Lead Architect

Robert McKay

Robert has led high-profile technology initiatives in education, healthcare, and financial services. His extensive portfolio includes full-stack development, data architecture, machine learning, artificial intelligence, and blockchain projects.

Travis Clemens

Head of MarTech

Travis Clemens

For nearly 15 years Travis has helped organizations transform their marketing systems into optimized, results-driven channels. He has earned certifications in Pardot, Marketo, Hubspot, and Salesforce and has worked in nearly every major demand-generating platform.

Sarah Shelnut-Lebel

Director of Strategy

Sarah Shelnut-Lebel

Sarah is a tenacious, data-driven marketing veteran with over 10 years of experience propelling businesses forward. She leverages data, analytics, and customer feedback to craft exceptional user experiences, earning her numerous industry accolades like 3x Marketo Champion and Revvie Award winner.

Seth Morgan

Project Manager

Seth Morgan

Seth is a 7-year marketer with diverse industry experience driving visibility, ROI, brand strategy, and impactful audience experiences for clients across agency, corporate, and startup settings.

Sandy Renden

CMO Advisor

Sandy Renden

Sandi has worked and lived on three continents, conducting programs for B2C and B2B companies in entertainment, high-tech, and manufacturing. She has successfully implemented partner and customer advocacy programs, cultural change initiatives, cost-saving programs, and revenue-generating activities.

Leah Roberts

Digital Media

Leah Roberts

With over 6 years in digital marketing, including co-founding two agencies, I nurture strategic development, collaboration, and empowered teams. My focus is crafting impactful strategies, organic growth, lasting client connections through innovation, quality, creativity, empathy, and shared success.

Are You Next?

Team Member

CMO Advisor, Sr. Consultant

We always seek talented, innovative people to help us deliver next-level services for our clients. If you're growth-minded and enjoy working with cool people, this is where you want to be.

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Join Our Amazing Team!

At Digital Exhaust, we’re passionate about driving business growth through innovative marketing strategies. We’re always on the lookout for creative minds and strategic thinkers to join our vibrant team. Our culture celebrates fun, fosters innovation, and respects work-life boundaries. If you’re excited about making a real impact in the world of marketing while enjoying a balanced and stimulating work environment, we want to hear from you. 

We're not currently hiring, but we welcome future candidates. Please submit your information for our records, and we'll contact you when positions become available.

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