What You Should Know About

Digital Exhaust

Digital Exhaust is a data-driven, AI-enabled growth partner that helps B2B organizations experience sustainable growth by developing and implementing customer-centric go-to-market (GTM) strategies.

What is digital exhaust?

Digital exhaust is the data that your customers generate through their digital interactions and activities. We work with our clients to activate the insights found in their customers’ digital exhaust which are then used to design and implement customer-centric GTM programs that lead to growth outcomes.

We help you learn about your buyers and customers – their needs and interests – in a matter of days, not months. We use these insights to enable personalized engagement at scale, freeing up your team to focus on more strategic initiatives.

Digital Exhaust’s value to you is clear. You grow faster and dramatically reduce your costs, while expediting the time to value.

Over the last 30+ years, we have worked with B2B organizations of all sizes to help them implement and maintain programs that lead to corporate growth. Let us help you do the same.

Our Leadership Team

Carlos Hidalgo

Carlos Hidalgo

CEO & Co-Founder

Carlos is a co-founder and CEO of Digital Exhaust a data driven, AI enabled agency. Hidalgo is also a two-time author, Executive Advisor and a TEDx and international keynote speaker.Over the span of the last 30 years, Hidalgo has held corporate roles, started his own entrepreneurial ventures, led his company to multiple Inc 5000 awards and served in non-profits.

Tracy Thayne

Tracy Thayne

CSO & Co-Founder

Tracy is a pioneer of the modern age of digital marketing. He is a master of strategy and a life-long innovator. His extensive career has traversed the client and agency realms with time spent at HP, Schneider Electric, McCann, and Omnicom. He is always leaning in on his passion for technology; his current obsessions are AI, Web 3, blockchain, and crypto. His most prized professional achievements, however, are the marketing superstars he had the privilege to mentor.

Rob MacKay

Rob MacKay

CTO

Robert’s passion lies in crafting successful products through cutting-edge technology. His extensive portfolio includes projects in communications, healthcare, supply chain, and emergency management, all focused on delivering solutions on time and within budget.

Over the past two decades, Robert has held key technology leadership roles, steering teams in the education and financial services sectors. He designed machine learning pipelines and data solutions to enhance data quality for a prominent Utah-based healthcare company. Previously, he automated surgery supply chains, introducing a just-in-time approach to surgical supplies.

Sarah Shelnut-Lebel

Sarah Shelnut-Lebel

Director of Strategy

Sarah is a seasoned marketing professional with over ten years of experience guiding organizations toward achieving their marketing goals and propelling their businesses forward. Her unwavering tenacity and data-driven approach are the cornerstones of her success.

Sarah has cultivated a deep passion for crafting exceptional user experiences throughout her career. She achieves this by strategically leveraging data, insightful analytics, and invaluable customer feedback to optimize and refine marketing efforts continuously.

The industry has recognized her dedication and expertise, garnering her numerous accolades, including being a 3x Marketo Champion, a Revvie Award winner, and a Killer Content Award-winning strategist.

Travis Clemens

Travis Clemens

Head of MarTech

For nearly 15 years Travis has helped organizations transform their marketing systems into optimized, results-driven channels. A student of best practices and optimization methodology, Travis has developed a formula that leads to repeatable value at every stage of the buyer journey. He has earned certifications in Pardot, Marketo, Hubspot and Salesforce, and has worked in nearly every major demand gen platform. He has a gift for technology and is not afraid to dive in, learn new things, and apply his knowledge to the ever-changing world of MarTech.

Sandi Terry-Renden

Sandi Terry-Renden

CMO Advisor

Sandi has worked and lived on three continents, conducting programs for BtoC and BtoB companies. She is experienced in the entertainment, high-tech, and manufacturing fields. Her can-do attitude and creativity have led to successful partner and customer advocacy programs, cultural change initiatives, cost-saving measures, and revenue-generating activities.

Leah Roberts

Leah Roberts

Digital Marketing Strategist

With over six enriching years immersed in the digital marketing landscape, my journey has been shaped by a tapestry of experiences, including co-founding two flourishing marketing agencies. My focus centers on nurturing strategic development, fostering collaborative environments, and empowering teams.

I find joy in crafting impactful marketing strategies, nurturing organic business growth, and cultivating lasting client connections. My journey embodies a deep appreciation for the nuances of our industry, guided by a commitment to innovation and unwavering quality in every endeavor.

Let’s embark on a journey together, where creativity, empathy, and expertise intertwine to forge pathways toward shared success and meaningful connections.

Seth Morgan

Seth Morgan

Project Manager

Seth is a driven marketer with 7 years of agency, corporate, and startup experience. Seth thrives managing projects across brand strategy, marketing, and research, driving visibility and ROI for clients. His diverse industry experience spans manufacturing, financial services, healthcare, and more, across local, national, and global markets. He thrives helping companies leverage their brands and connect with audiences through impactful experiences, building long-term value.

Start Your Growth Journey Today

Growth is a multi-faceted journey, and by making GROWTH a cultural mindset you will deliver a lasting and profitable customer experience. Let's do this!

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